Figure 5-2 above shows the recent ratings from Consumer Reports for selected smartphone brands and models for Verizon customers.A number of factors are listed,such as price,display quality,voice quality,and battery life.These factors are the typical __________ for smartphones.
A)consideration sets
B)evaluative criteria
C)value propositions
D)quality considerations
E)core benefits

Question

Quizplus · Accepted Answer

Evaluative criteria are the factors that consumers consider when evaluating and comparing different products or brands. In this case, the factors listed (price, display quality, voice quality, and battery life) are the evaluative criteria for selecting a smartphone.

Figure 5-2 Above Shows the Recent Ratings from Consumer Reports