__________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.
A)problem recognition
B)internal search
C)external search
D)purchase task
E)antecedent state

Question

Quizplus · Accepted Answer

Internal search occurs when consumers scan their memories for previous experiences with products or brands. This is the second step in the consumer purchase decision process.

__________ in the Consumer Purchase Decision Process Occurs When Consumers