__________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.
A)external search
B)cognitive search
C)alternative search
D)internal search
E)postpurchase search

Question

Quizplus · Accepted Answer

In situations where past experience or knowledge is insufficient and the cost of gathering information is low, conducting an external search is the best choice. This allows the consumer to explore all possible options and gather information from various sources, reducing the risk of making a wrong purchase decision.

__________ for Information Is Needed When Past Experience or Knowledge