Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of the new car.She was overheard telling a coworker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

Question

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Sanaa is in the alternative evaluation stage, where she is comparing different options (Volvo vs Cadillac) based on their features and benefits. She has already recognized her need for a new car (problem recognition), gathered information about different car models (information search), and is now evaluating her options before making a purchase decision (purchase decision). She has not yet made the purchase, so she has not entered the post-purchase evaluation stage.

Sanaa Recently Made Partner at Her Law Firm,and She Is