You have just purchased a Samsung Galaxy Tab 2 tablet device.As you head home from the store,you brood about whether your choice was right or whether you should have bought an Apple iPad mini after seeing an ad for it on TV.This is most likely an example of
A)indecisiveness.
B)cognitive dissonance.
C)postpurchase stress.
D)market anxiety.
E)extended problem solving.

Question

Quizplus · Accepted Answer

This is an example of cognitive dissonance, which is the inner tension or discomfort that arises when a person faces two conflicting cognitions or beliefs. In this case, the person has just made a significant purchase and is now second-guessing their decision based on new information (the ad for the iPad mini). This creates a sense of discomfort that must be resolved, either by justifying the initial purchase or by returning the item and getting the iPad mini instead.

You Have Just Purchased a Samsung Galaxy Tab 2 Tablet