Which of the following is NOT a strategy used by marketers of high-involvement offerings?
A)use personal selling to provide consumers with information
B)use social media to create online experiences for the brand
C)avoid stockout situations so that buyers don't substitute a competing brand
D)use Internet search engines such as Google to assist buyers
E)run ads to provide consumers with information

Question

Quizplus · Accepted Answer

Avoiding stockout situations is a strategy used by marketers of low-involvement offerings, not high-involvement offerings. High-involvement offerings require more consideration and research from consumers, so marketers often use personal selling, social media, Internet search engines, and ads to provide consumers with information and create brand experiences.

Which of the Following Is NOT a Strategy Used by Marketers