For high-involvement purchases,consumers typically do all of the following EXCEPT:
A)spend considerable time evaluating criteria for the consideration set.
B)participate in word-of-mouth communication.
C)evaluate a single product attribute,such as price.
D)consider many brands.
E)use both internal and external sources in information search.

Question

Quizplus · Accepted Answer

Consumers do not typically evaluate a single product attribute, such as price, for high-involvement purchases. They usually spend considerable time evaluating criteria for the consideration set, consider many brands, use both internal and external sources for information search, and participate in word-of-mouth communication.

For High-Involvement Purchases,consumers Typically Do All of the Following EXCEPT