Which of the following product or service is an example of a low-involvement purchase?
A)a Honda Civic automobile
B)a Trek bicycle
C)membership into a local country club
D)a vacation to Italy
E)Biolage shampoo

Question

Quizplus · Accepted Answer

Biolage shampoo is a low-involvement purchase as it is a low-priced and frequently purchased item that does not require much thought or consideration. The other options are higher-priced and/or require more thought and consideration before making a purchase decision.

Which of the Following Product or Service Is an Example