Five influences can have an impact on a consumer's purchase decision process,which are purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states.These are referred to as
A)marketing mix influences.
B)situational influences.
C)psychological influences.
D)sociocultural influences.
E)evaluative criteria.

Question

Quizplus · Accepted Answer

These influences are situational influences, which refer to the context in which a consumer's purchase decision is made. The other options (marketing mix influences, psychological influences, sociocultural influences, and evaluative criteria) refer to other factors that can influence a consumer's purchase decision, but do not specifically relate to the context in which the decision is made.

Five Influences Can Have an Impact on a Consumer's Purchase