In Figure 5-4 above,"C" represents the __________ influences that can affect the consumer purchase decision process.
A)sociocultural
B)economic
C)environmental
D)situational
E)market dominated

Question

Quizplus · Accepted Answer

Sociocultural influences include culture, subculture, and social class. These influences can affect the consumer's purchase decision process by shaping their values, beliefs, and attitudes.

In Figure 5-4 Above,"C" Represents the __________ Influences That Can