Using the same brand name for different products,such as Tylenol$\rightarrow$Cold & Flu and Tylenol$\rightarrow$p.m. ,is an example of
A)selective comprehension.
B)selective retention.
C)stimulus discrimination.
D)stimulus generalization.
E)routine problem solving.

Question

Quizplus · Accepted Answer

This is an example of stimulus generalization as the same brand name is being used for different products, leading consumers to associate the brand with a certain level of quality across product categories.

Using the Same Brand Name for Different Products,such as Tylenol →\rightarrow→

Using the Same Brand Name for Different Products,such as Tylenol $\rightarrow$