If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol p.m.based on behavioral learning theory,this strategy is an example of
A)stimulus generalization.
B)selective comprehension.
C)selective retention.
D)stimulus discrimination.
E)routine problem solving.

Question

Quizplus · Accepted Answer

This strategy is an example of stimulus generalization, where the brand name of Tylenol is associated with different types of products that address different symptoms. This allows consumers to easily recognize and trust the brand for their pain relief needs.

If McNeil Consumer Healthcare Uses the Same Brand Name for Different