In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two Ideals-motivated groups,known as __________,have fewer resources and are conservative,conventional people with concrete beliefs based on traditional,established codes such as family,religion,community,and the nation.
A)Experiencers
B)Believers
C)Makers
D)Achievers
E)Thinkers

Question

Quizplus · Accepted Answer

The group described in the question - conservative, conventional people with concrete beliefs based on traditional, established codes such as family, religion, community, and the nation - matches the characteristics of the Believers segment of the Ideals-motivated group in the VALS framework. Believers have fewer resources than the other Ideals-motivated group, the Thinkers, and are more focused on traditional values and established institutions.

In the VALS Framework,consumers Motivated by Ideals Are Guided by Knowledge