In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.
A)Strivers
B)Experiencers
C)Believers
D)Makers
E)Survivors

Question

Quizplus · Accepted Answer

The self-expression-motivated group that desires to express themselves and experience the world by working on it are known as "Makers." They enjoy hands-on activities such as building and fixing things, and find value in the tangible results of their efforts. The other self-expression-motivated group, known as "Strivers," are motivated by achieving success, status, and material wealth, while "Experiencers" seek variety and the excitement of new experiences. "Believers" are motivated by tradition and community, while "Survivors" prioritize safety and practicality.

In the VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical