All of the following are marketing activities designed to stimulate conversations that promote positive and retard negative word of mouth EXCEPT:
A)using slogans,music,and humor in advertising.
B)giving appropriate product demonstrations.
C)recruiting and deploying people to produce buzz.
D)employing reference and social class groups.
E)running "teaser" advertising campaigns in advance of new-product introductions.

Question

Quizplus · Accepted Answer

Employing reference and social class groups is not a direct marketing activity designed to stimulate conversations or manage word of mouth; it is more about targeting specific demographics or segments.

All of the Following Are Marketing Activities Designed to Stimulate