Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in an Internet chat room stated that the product was harmful to house pets.Though untrue,unfortunately the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of
A)negative word of mouth.
B)a lack of back translation.
C)cultural insensitivity.
D)consumer ethnocentrism.
E)poor opinion leadership.

Question

Quizplus · Accepted Answer

The negative word of mouth about Febreeze being harmful to house pets would have damaged its reputation and sales potential, causing P&G to drop the product from its line.

Febreeze Is an Odor-Controlling Spray That Is Manufactured by Procter