Reference groups refer to
A)the relatively permanent,homogeneous divisions in a society that consists of people who share similar values,interests,and behaviors.
B)individuals who exert direct or indirect social influence over others.
C)people to whom an individual looks to as a basis for self-appraisal or as a source of personal standards.
D)those buyers who,through the size of their purchases,affect where marketing dollars will be spent.
E)those with whom a person does not wish to be a member of or identified with.

Question

Quizplus · Accepted Answer

Reference groups are people who serve as a standard of comparison for an individual's beliefs, attitudes, values, and behaviors. These groups can be either aspirational (groups an individual wants to belong to) or associative (groups an individual belongs to).

Reference Groups Refer to