Question 1

If a fraternity or sorority wants to attract new members,it should focus on people who view its current members as a(n)__________ group.
A)associative
B)aspiration
C)dissociative
D)reference
E)involvement

Accepted Answer

A fraternity or sorority should focus on people who view its current members as an aspiration group, as these individuals are likely to desire to be part of the group and emulate its members.

Question 2

Consumer socialization refers to
A)the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors.
B)the people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
C)the process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers.
D)the modes of living that are identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them.
E)the relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behavior can be grouped.

Accepted Answer

Consumer socialization refers to the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers. It involves learning about products, brands, shopping, and consumption patterns, as well as developing values and attitudes related to consumer behavior. It takes place through various channels, such as family, peers, media, and schools.

Question 3

Consumer behavior that results from consumer socialization,passage through the family life cycle,and decision-making within the family or household is referred to as __________ influence.
A)psychographic
B)demographic
C)family
D)reference group
E)personal

Accepted Answer

The described consumer behavior is specifically influenced by family or household dynamics, which falls under the category of family influence.

Question 4

__________ influences on consumer behavior result from three sources: consumer socialization,passage through the family life cycle,and decision-making within the family or household.
A)Functional
B)Situational
C)Social
D)Family
E)Personal

Accepted Answer

Family influences on consumer behavior result from three sources: consumer socialization,passage through the family life cycle,and decision making within the family or household.

Question 5

University of Florida students,fans,and others who view themselves part of the "Gator Nation," which is the name of the __________ given to supporters of the University of Florida's educational and athletic programs.
A)VALS type
B)aspiration group
C)social class
D)brand community
E)market segment

Accepted Answer

The term "brand community" refers to a group of consumers who share a common attachment to a particular brand, in this case, the University of Florida. The use of the term "Gator Nation" and the shared identity among supporters of the university suggests the existence of a brand community.

Question 6

Nicole gives her young daughter Kelli an allowance of $5 a week.Sometimes,Nicole takes Kelli shopping.But if Kelli wants something that costs more than she has saved,Nicole reminds her she needs to keep saving.When Kelli is finally able to purchase a special,more expensive item,she is allowed to pay for it herself,including bringing the product to the sales clerk to complete the purchase.In this way,Nicole encourages the development of Kelli's
A)consumer assimilation.
B)consumer acculturation.
C)purchasing socialization.
D)consumer socialization.
E)purchasing enculturation.

Accepted Answer

This scenario is an example of consumer socialization, which refers to the process of teaching children how to become knowledgeable and responsible consumers. Nicole is providing Kelli with an allowance and teaching her about saving and budgeting. She is also allowing Kelli to make her own purchasing decisions and learn the process of buying items.

Question 7

In the United States,there are two major political parties whose members disagree with each other on a variety of issues.Both Republicans and Democrats view one another as being part of a(n)__________ group.
A)associative
B)aspiration
C)dissociative
D)reference
E)involvement

Accepted Answer

The word "disagree" in the sentence suggests that the parties view each other as being part of a dissociative group, meaning that they do not associate or agree with one another. Options A, B, D, and E do not accurately describe the relationship between the two parties.

Question 8

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as __________.
A)consumer assimilation
B)consumer socialization
C)consumer lifestyle
D)purchase decision process
E)purchasing enculturation

Accepted Answer

Consumer socialization refers to the process by which individuals acquire the skills, knowledge, and attitudes necessary to function as consumers. This process typically begins in childhood and is influenced by factors such as family, peers, media, and culture. Through consumer socialization, individuals develop their understanding of consumption patterns, make purchase decisions, and develop brand loyalty. Option A (consumer assimilation), option C (consumer lifestyle), option D (purchase decision process), and option E (purchasing enculturation) are not accurate terms for the process of acquiring consumer skills and knowledge.

Question 9

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n)__________ group.
A)dissociative
B)aspiration
C)associative
D)identification
E)political

Accepted Answer

Wearing clothing displaying Greek letters for fraternities or sororities indicates identification with a specific group. Therefore, the best choice is C, associative. The other options do not accurately reflect the situation described in the question.

Question 10

A brand community is a specialized form of the __________ reference group.
A)dissociative
B)aspiration
C)associative
D)VALS
E)social class

Accepted Answer

A brand community is a specialized form of the associative reference group, which is a group that an individual identifies with and wants to be a part of. In a brand community, individuals bond over their shared love for a particular brand and its products. This creates a sense of belonging and loyalty to the brand, which can lead to increased brand engagement and advocacy.

Question 11

A reference group that a person wishes to be a member of or wishes to be identified with is referred to as a(n)__________ group.
A)preference
B)associative
C)aspiration
D)assimilation
E)integrated

Accepted Answer

An aspirational group is a reference group that a person wishes to be a member of or wishes to be identified with. They represent a desired or idealized social identity, and individuals may seek to emulate them in order to achieve a higher social status or gain approval from others. Preference groups are based on personal preferences and do not necessarily represent a desired social identity. Associative groups are those that a person is already a member of. Assimilation and integration refer to the process of adapting to a new culture or merging with another group, rather than identifying with a particular reference group.

Question 12

Research shows that consumer socialization with respect to brand preferences begin at
A)the age of two.
B)the age of five when their cognitive skills have developed to understand the concept of money.
C)the age of thirteen when they become teenagers,when they can understand the responsibility involved in saving money to be able to consume products and services.
D)the age of eighteen when they become college students,living outside their parents' home for the first time and being responsible for their purchase decisions.
E)never fully develop because most people,regardless of age,change their brand preferences many times during their lifetimes.

Accepted Answer

Research shows that consumer socialization with respect to brand preferences begin at the age of two, when children start to recognize logos, products, and brand names.

Question 13

A brand community refers to
A)the relatively permanent,homogeneous divisions in a society that consists of people who share similar values,interests,behaviors,and brands.
B)a specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use.
C)people to whom an individual looks to as a basis for purchasing particular brands.
D)those buyers who,through the size of their purchases,affect where marketing dollars will be spent on a particular brand.
E)those brands with whom a person does not wish to be identified with.

Accepted Answer

A brand community is a specialized group of consumers who have a structured set of relationships that involve a particular brand, fellow customers of that brand, and the product in use. This community is focused on a shared interest and loyalty to the brand, which fosters a sense of belonging and ownership among its members.

Question 14

A reference group to which a person actually belongs is referred to as a(n)__________ group.
A)primary
B)associative
C)aspiration
D)dissociative
E)integrated

Accepted Answer

Key term definition-associative group.

Question 15

A local country club has a great golf course,swimming pool,tennis courts,and even a stable for horses.It also has numerous high-profile business people,doctors,and local politicians as members.To attract new members,the club's board of directors should focus its marketing efforts on people who view its current members as a(n)__________ group.
A)associative
B)aspiration
C)dissociative
D)pressure
E)involvement

Accepted Answer

The board of directors should focus its marketing efforts on people who aspire to be like the current members of the club, hence the choice of "aspiration" as the best fit for the blank. Associative, dissociative, and pressure groups are not necessarily relevant in this context, while involvement is not a relevant concept in relation to the description of the club and its potential members.

Question 16

The specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use is referred to as a(n)__________.
A)brand community
B)VALS
C)opinion leader
D)social class
E)buzz group

Accepted Answer

A brand community is a group of consumers who have a shared interest in a particular brand and its products. They engage in structured relationships with each other and with the brand, and often have a sense of belonging and identity within the community. This can lead to increased loyalty and advocacy for the brand.

Question 17

An aspiration group is one
A)to which a person belongs,and wishes to continue with.
B)that a person wishes to be a member of or wishes to be identified with.
C)that a person wishes to maintain a distance from because of differences in values or behaviors.
D)that a person knows he or she can never really fit into because of basic cultural differences.
E)that a person feels is significantly above him or her in terms of socioeconomics.

Accepted Answer

An aspiration group is a group of people that a person wishes to be a member of or wishes to be identified with. It is a group that the individual aspires to become a part of, whether it be due to shared values, interests, social status, or other factors.

Question 18

A reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as a(n)__________ group.
A)socialization
B)associative
C)aspiration
D)dissociative
E)integrated

Accepted Answer

A dissociative group is a reference group that a person wishes to maintain distance from because of differences in values or behaviors. A socialization group refers to a group that helps to teach and reinforce acceptable behavior and attitudes. An associative group is a group that a person belongs to and actively participates in. An aspiration group refers to a group that a person would like to belong to but currently does not. An integrated group is a group that a person already belongs to and identifies with.

Question 19

A recent American Express advertising claim that "membership has its privileges" creates which type of reference group?
A)aspiration group
B)dissociative group
C)assimilation group
D)integrated group
E)associative group

Accepted Answer

The answer of A recent American Express advertising claim that...

Question 20

Reference groups refer to
A)the relatively permanent,homogeneous divisions in a society that consists of people who share similar values,interests,and behaviors.
B)individuals who exert direct or indirect social influence over others.
C)people to whom an individual looks to as a basis for self-appraisal or as a source of personal standards.
D)those buyers who,through the size of their purchases,affect where marketing dollars will be spent.
E)those with whom a person does not wish to be a member of or identified with.

Accepted Answer

Reference groups are people who serve as a standard of comparison for an individual's beliefs, attitudes, values, and behaviors. These groups can be either aspirational (groups an individual wants to belong to) or associative (groups an individual belongs to).

Quiz 5: Understanding Consumer Behavior

If a fraternity or sorority wants to attract new members,it should focus on people who view its current members as a(n) __________ group.

Consumer socialization refers to

Consumer behavior that results from consumer socialization,passage through the family life cycle,and decision-making within the family or household is referred to as __________ influence.

__________ influences on consumer behavior result from three sources: consumer socialization,passage through the family life cycle,and decision-making within the family or household.

University of Florida students,fans,and others who view themselves part of the "Gator Nation," which is the name of the __________ given to supporters of the University of Florida's educational and athletic programs.

In the United States,there are two major political parties whose members disagree with each other on a variety of issues.Both Republicans and Democrats view one another as being part of a(n) __________ group.

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as __________.

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) __________ group.

A brand community is a specialized form of the __________ reference group.

A reference group that a person wishes to be a member of or wishes to be identified with is referred to as a(n) __________ group.

Research shows that consumer socialization with respect to brand preferences begin at

A brand community refers to

A reference group to which a person actually belongs is referred to as a(n) __________ group.

The specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use is referred to as a(n) __________.

An aspiration group is one

A reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as a(n) __________ group.

A recent American Express advertising claim that "membership has its privileges" creates which type of reference group?

Reference groups refer to