Question 1

What is a subculture? What are some examples of products targeted at American subcultures?

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Question 2

Define motivation and personality and how they impact marketing.

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Question 3

Why would Hanes select Michael Jordan to appear in an ad campaign? How would he be a sociocultural influence on consumer behavior?

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Question 4

Would you agree or disagree with the following statement: "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

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Question 5

You will be graduating soon and have been offered "the job of your dreams." The new position,however,requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?

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Question 6

How might Ford Motor Company apply the three methods of attitude change in its marketing activities?

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Question 7

Define consumer socialization.

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Question 8

Ruth,who has no children,wants to buy a special baby gift for her best friend's baby shower,which is this evening.Since she won't have any time between work and the baby shower,she must go today during her lunch break.She is planning on taking her sister with her to help make the selection.Ruth knows she will be ready to buy every baby-oriented product she sees because she wishes that she too was having a baby.Identify each of the situational influences that are described above.Which situational influence was not described?

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Question 9

Explain how attitudes are shaped by our values and beliefs.

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Question 10

Identify and explain the five stages of the consumer purchase decision process as shown in "A," "B," "C," "D," and "E" in Figure 5-1 above.

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Question 11

Compare and contrast routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

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Question 12

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

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Question 13

Of what significance to marketing is the family life cycle?

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Question 14

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between Thinkers and Believers.

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Question 15

What does lifestyle mean and why is it important to marketers?

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Question 16

Name the five situational influences that affect the consumer purchase decision process.

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Question 17

Psychologists point out that an individual's needs may be hierarchical;that is,once one set of needs is met,people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in the hierarchy in order and give an example of each.

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Question 18

Why is learning important to marketing?

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Quiz 5: Understanding Consumer Behavior