A brand community refers to
A)the relatively permanent,homogeneous divisions in a society that consists of people who share similar values,interests,behaviors,and brands.
B)a specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use.
C)people to whom an individual looks to as a basis for purchasing particular brands.
D)those buyers who,through the size of their purchases,affect where marketing dollars will be spent on a particular brand.
E)those brands with whom a person does not wish to be identified with.

Question

Quizplus · Accepted Answer

A brand community is a specialized group of consumers who have a structured set of relationships that involve a particular brand, fellow customers of that brand, and the product in use. This community is focused on a shared interest and loyalty to the brand, which fosters a sense of belonging and ownership among its members.

A Brand Community Refers to