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Consider the Coke-Pepsi Photo Above

Question 72

Multiple Choice

Consider the Coke-Pepsi photo above.Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?


A) They would prefer competing ethically so they could sleep at night.
B) They thought they might go to work for Coke one day and didn't want to spoil their employment chances.
C) They were afraid the media would find out.
D) They knew they would get fired.
E) They didn't want to disappoint their co-workers.

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