Question 1

Bribery is most likely to occur when

Accepted Answer

The answer of Bribery is most likely to occur when
...

Question 2

Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they

Accepted Answer

The executives who declined the offer cited ethical concerns as their reason, indicating they would prefer to compete ethically rather than resort to buying a competitor's marketing plans.

Question 3

Jay Bloom's Pet Assure,a national pet health-care provider network based in Dover,N.J. ,recently took advantage of a rival's naïveté.When a West Coast provider of catastrophic pet coverage "preannounced" the addition of a wellness component (Pet Assure's specialty)in an interview with a tiny community newsweekly six months prior to launching it,Bloom was notified immediately through a web-based news monitoring service.This not only gave him time to add catastrophic benefits to one of his own wellness products,but also enabled him to get his offering to the market first.Jay Bloom relied on __________ to keep him abreast of his competitors' activities.

Accepted Answer

Jay Bloom relied on legitimate environmental scanning, specifically a web-based news monitoring service, to keep him informed of his competitor's activities. This allowed him to stay ahead of the game and offer similar products before his competitor could, without resorting to unethical methods such as economic espionage, kickbacks, corporate piracy, or primary market research.

Question 4

Michael Smolensky is CEO of Lifeway Foods,Inc. ,based in Skokie,IL.The company sells kefir,a cultured milk product popular in Smolensky's native Russia.Recently,Smolensky,who had developed his own secret recipe,got a call from his supplier,saying,"Michael,someone is trying to steal your secrets." Smolensky discovered later that a rival had called to ask the supplier for certain ingredients by their secret codes,known only to Smolensky and the supplier.The rival had picked them out of Lifeway's refuse.This is an example of

Accepted Answer

This scenario involves economic espionage, which is when a competitor attempts to steal trade secrets or proprietary information for their own financial gain. The rival calling to obtain secret codes for specific ingredients shows an intention to steal Lifeway's secret recipe.

Question 5

The FTC established the Do Not Call Registry in 2003 for consumers who do not want to receive unsolicited telemarketing calls.Today,a telemarketer can be fined up to __________ for each call made to a telephone number posted on the registry.

Accepted Answer

The FTC can fine telemarketers up to $16,000 per call for violating the Do Not Call Registry.

Question 6

Economic espionage is MOST LIKELY to occur in which type of industries?

Accepted Answer

High-tech industries are the most vulnerable to economic espionage due to their investment in research and development, patentable technology, and competitive edge in the market.

Question 7

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Accepted Answer

The answer of Business culture affects ethical behavior in competition.Two...

Question 8

Bribery is most likely to occur when

Accepted Answer

The answer of Bribery is most likely to occur when
...

Question 9

The right to be heard means that

Accepted Answer

The right to be heard means consumers should have access to public policy makers to voice their complaints about products and services. It is a fundamental consumer right recognized internationally by organizations such as the United Nations.

Question 10

Consider the Coke-Pepsi photo above.Suppose you are a senior executive at Pepsi-Cola and a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price.When asked this question in an online survey,__________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions.

Accepted Answer

The answer of Consider the Coke-Pepsi photo above.Suppose you are...

Question 11

Economic espionage includes such activities as __________.

Accepted Answer

Economic espionage involves collecting information about a competitor in order to gain a competitive advantage. Searching through a competitor's trash is a common tactic to obtain such information, making option (D) the best choice in the given options. Options (A) and (C) do not involve illegal or unethical behavior and do not constitute economic espionage. Options (B) and (E) may be considered poaching employees, but do not involve gathering information about a competitor's operations.

Question 12

Consider the Coke-Pepsi photo above.Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

Accepted Answer

The most ethical and professional decision for marketing and advertising executives would be to decline an offer to buy one of their competitor's marketing plans and samples. By doing so, they would not compromise their own standards and could continue to compete fairly in the market.

Question 13

All of the following are examples of economic espionage EXCEPT:

Accepted Answer

The answer of All of the following are examples of...

Question 14

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Accepted Answer

The answer of The clandestine collection of trade secrets or...

Question 15

A current practice whereby retailers may demand cash or free goods in exchange for shelf space to stock new products is referred to as

Accepted Answer

Slotting allowances are fees or payments demanded by retailers to provide space on their shelves for a new product. These fees can vary in amount, but they are essentially a way for retailers to establish a good margin on the goods they sell while allowing suppliers to gain access to a dedicated display area.

Question 16

Economic espionage refers to

Accepted Answer

Economic espionage refers to the clandestine collection of trade secrets or proprietary information about a company's competitors. It involves using illegal or unethical means to obtain information that is not publicly available in order to gain an advantage in business. It can be carried out by individuals, groups, or governments, and can have serious implications for both the victim company and the broader economy.

Question 17

__________ is often disguised as gifts,consultant fees,and favors,but is used to gain an unethical advantage over competitors.

Accepted Answer

Bribery is the act of offering or accepting something valuable, such as money or gifts, in exchange for a favor or advantage. It is often disguised as gifts, consultant fees, and favors, but ultimately it is intended to gain an unethical advantage over competitors. Economic espionage involves the theft of trade secrets or proprietary information, while business intelligence is the collection and analysis of market and industry data. Utilitarianism is a philosophical theory that focuses on maximizing overall happiness and minimizing overall harm. Oligopoly refers to a market structure in which a small number of firms dominate the industry.

Question 18

Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?

Accepted Answer

Accepting the offer to purchase a competitor's marketing plan would be unethical and potentially illegal. It is important to uphold ethical business practices and protect both companies' interests. The Pepsi employee should immediately contact Coca-Cola to report the situation and avoid any potential legal or ethical repercussions.

Question 19

Consider the Coke-Pepsi photo above.What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

Accepted Answer

Selling classified information is a criminal offense and can lead to serious consequences. In this case, the employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution for their actions. This serves as a deterrent to others who may consider engaging in similar behavior.

Question 20

When Toysmart.com filed for bankruptcy in June 2000,it listed its customer database as one of its assets even though it had assured its customers it would never disclose their information to any third party.People who had purchased products from Toysmart and were a part of its database were upset when they learned their private information was being treated as property that was for sale.These customers believed that according to the Consumer Bill of Rights,they should know how their private information would be used.In other words,Toysmart's former customers had a right to

Accepted Answer

According to the scenario, Toysmart's customers believed that they had a right to know how their private information would be used. This falls under the Consumer Bill of Rights principle of the right to be informed. Therefore, the correct choice is B.

Quiz 4: Ethical and Social Responsibility in Marketing

Bribery is most likely to occur when

Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they

The FTC established the Do Not Call Registry in 2003 for consumers who do not want to receive unsolicited telemarketing calls.Today,a telemarketer can be fined up to __________ for each call made to a telephone number posted on the registry.

Economic espionage is MOST LIKELY to occur in which type of industries?

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Bribery is most likely to occur when

The right to be heard means that

Economic espionage includes such activities as __________.

Consider the Coke-Pepsi photo above.Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

All of the following are examples of economic espionage EXCEPT:

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

A current practice whereby retailers may demand cash or free goods in exchange for shelf space to stock new products is referred to as

Economic espionage refers to

__________ is often disguised as gifts,consultant fees,and favors,but is used to gain an unethical advantage over competitors.

Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?

Consider the Coke-Pepsi photo above.What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?