Question 1

Green marketing refers to

Accepted Answer

Green marketing refers to the effort to produce, promote, and reclaim environmentally sensitive products. It involves incorporating environmentally friendly practices into all aspects of a company's operations, including product development, packaging, distribution, and promotion. The goal is to appeal to consumers who are concerned about the environment and are looking for products that are safer for themselves and the planet.

Question 2

Many fast food restaurants,including Burger King,McDonald's,and Wendy's,no longer use polystyrene containers (which do not degrade as quickly as paper in a landfill)for packaging their products.Rather,these firms wrap their burgers in recycled paper wrappers,containers,and bags.These fast-food restaurants are practicing

Accepted Answer

The use of recycled paper instead of non-biodegradable polystyrene containers is an example of green marketing, which involves promoting environmentally sustainable products or practices.

Question 3

ISO stands for

Accepted Answer

ISO stands for International Standards Organization. ISO is a non-governmental organization that develops and publishes international standards for various industries and fields, such as quality management, environmental management, and information security. ISO's goal is to promote standardization and facilitate international trade by ensuring that products and services meet certain quality and safety standards.

Question 4

Triple-bottom line refers to

Accepted Answer

Triple-bottom line refers to the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. This concept emphasizes the importance of balancing economic, social, and environmental concerns in business decision-making.

Question 5

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Accepted Answer

The answer of The maker of Wrigley chewing gum funded...

Question 6

At 3M,the "Pollution Prevention Pays" program has generated over 9,000 ideas that eliminated more than 3.5 billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of

Accepted Answer

This program is an example of green marketing, as it focuses on reducing environmental impact and promoting sustainability.

Question 7

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Accepted Answer

This is an example of green marketing, as the conversion to hybrid-electric vehicles is aimed at reducing fuel emissions and promoting environmental sustainability.

Question 8

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as __________.

Accepted Answer

Societal responsibility refers to the obligation of organizations to preserve the ecological environment and work for the betterment of society as a whole. It includes the responsibility towards various stakeholders as well as the natural environment.

Question 9

Marketing efforts to produce,promote,and reclaim environmentally sensitive products are referred to as

Accepted Answer

The term "green" is often associated with the environment, and "marketing" refers to promotion and selling of products. Therefore, "green marketing" is the most appropriate term for marketing efforts aimed at environmentally sensitive products.

Question 10

A global undertaking to further environmental quality and green marketing efforts is the

Accepted Answer

The ISO 14000 initiative is a set of international standards aimed at promoting environmentally sustainable business practices and reducing the negative impact of companies on the environment. It includes guidelines for environmental management systems, life cycle assessments, and eco-labeling, among other things. It is a global undertaking that promotes environmental quality and green marketing efforts. The Kyoto Protocol and Madrid Protocol initiatives, while also focused on environmental issues, are more specific to climate change and intellectual property rights, respectively. The Green World initiative is not a recognized global undertaking. The ISO 9000 initiative is focused on quality management systems, not environmental issues.

Question 11

ISO 14000 refers to

Accepted Answer

ISO 14000 is a family of standards related to environmental management that exists to help organizations minimize how their operations negatively affect the environment, comply with applicable laws, regulations, and other environmentally oriented requirements, and continually improve in the above.

Question 12

Chrysler recycles thousands of tons of wooden pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Accepted Answer

Chrysler's recycling programs are focused on environmental sustainability and reducing waste, making it an example of green marketing.

Question 13

Toyota Motor Corporation executives were widely criticized for their failure to practice __________ when selected Toyota brands had been linked to sticky gas pedals,which can lead to sudden acceleration problems.The company recalled over 9 million cars worldwide under pressure from the National Highway Traffic Safety Administration and thousands of consumer complaints.After the recall,Toyota sales fell,which affected Toyota consumers,employees,suppliers,and dealers.

Accepted Answer

The situation described involves a failure to practice stakeholder responsibility, as Toyota executives neglected to consider the well-being of all stakeholders involved in the situation (consumers, employees, suppliers, and dealers).

Question 14

The recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

Accepted Answer

The triple-bottom line is a term that recognizes the need for businesses to consider not only their financial bottom line but also their impact on society and the environment. This concept is essential for achieving sustainable, long-term growth. Social responsibility, sustainability, and social entrepreneurship are related but more specific concepts that fall under the triple-bottom line umbrella. The marketing concept is focused only on satisfying customer needs and wants.

Question 15

Which of the following is an example of green marketing?

Accepted Answer

Walmart's implementation of buying practices that encourage its suppliers to use containers and packing made from corn is an example of green marketing as it promotes the use of sustainable and eco-friendly materials.

Question 16

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally-friendly,soy-based paint (even though it costs more)would be practicing

Accepted Answer

By choosing to use an environmentally-friendly, soy-based paint even though it costs more, the builder is practicing societal responsibility, which involves taking actions that benefit society as a whole, including the environment. This goes beyond profit responsibility (A), cause marketing (B), stakeholder responsibility (C), and mass marketing (D), as it prioritizes the well-being of the environment over short-term profits or marketing strategies.

Question 17

All of the following are the result of an interest in the triple-bottom line EXCEPT:

Accepted Answer

ISO 9000 is a quality management system standard and does not directly relate to the triple-bottom line. The other answer choices are all related to the triple-bottom line, with a focus on sustainable development, cause marketing, green marketing, and social audits.

Question 18

Levi Strauss & Co.uses 8 recycled plastic bottles,which comprise 20 percent of the content in each pair of its Waste< Less jeans.This is an example of

Accepted Answer

This is an example of green marketing, where a company uses environmentally-friendly materials and methods to promote their products.

Question 19

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Accepted Answer

This marketing practice is referred to as cause marketing, as it involves tying charitable contributions to the promotion of a particular product. This strategy is often used to appeal to socially conscious consumers and can help build a positive brand image.

Question 20

Societal responsibility refers to

Accepted Answer

Societal responsibility refers to the obligation that organizations have to (1) the preservation of ecological environment and (2) the general public.

Quiz 4: Ethical and Social Responsibility in Marketing