Levi Strauss & Co.uses 8 recycled plastic bottles,which comprise 20 percent of the content in each pair of its Waste

Question

Levi Strauss & Co.uses 8 recycled plastic bottles,which comprise 20 percent of the content in each pair of its Waste< Less jeans.This is an example of
A)proactive marketing.
B)consumerism.
C)an ecological code of ethics.
D)green marketing.
E)cause marketing.

Quizplus · Accepted Answer

This is an example of green marketing, where a company uses environmentally-friendly materials and methods to promote their products.