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Marketing Study Set 15
Quiz 4: Ethical and Social Responsibility in Marketing
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Question 41
Multiple Choice
A law that codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard,is referred to as the
Question 42
Multiple Choice
In the private purchase of a used or "pre-owned" car,__________ places the burden on the buyer to make sure the car is worth the purchase price,so it is advisable to take the car first to a mechanic.This is because once the transaction is complete the buyer will not receive a warranty or return option from the seller.
Question 43
Multiple Choice
The FTC is concerned about the amount of personal information that is collected through websites because the consumer is not made aware of how this information is being used.Over 92 percent of websites collect personal information,yet only about __________ make their customers aware of how that information is being used.
Question 44
Multiple Choice
Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well.Personal claims and property damage from consumer product safety incidents cost companies more than __________ annually.
Question 45
Multiple Choice
When shopping on the Internet,most consumers assume their personal information is confidential.Subscribers to America Online (AOL) were upset when AOL proposed giving member information to its partners without telling them.This is related most directly to consumers' right to
Question 46
Multiple Choice
The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from "cooking" their books to paint investors and regulators a better financial picture than they really have.Yet,in the end,it is up to investors to research the companies in which they want to invest because __________ is the norm when investing in the stock market.
Question 47
Multiple Choice
In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) __________; (2) to be informed; (3) to choose;and (4) to be heard.
Question 48
Multiple Choice
The Consumer Bill of Rights refers to a law that
Question 49
Multiple Choice
Recently,a project team for Cosco,the world's largest children's products company,developed a high chair that could be used as an infant feeding seat,a youth chair,a play chair,a booster chair,and when reclined,an infant bed.Its design could be made and sold for $49.The marketing manager,in consultation with other middle managers,decided to have the prototypes checked out by Cosco employees who had small children.This was the only product testing performed on the product.Before Cosco pulled the unsafe chair from the market,several children were injured and some died as a result of using the chair.Cosco was charged with being unconcerned about consumers' right to
Question 50
Multiple Choice
In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) __________; (3) to choose;and (4) to be heard.
Question 51
Multiple Choice
The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by __________ in __________.
Question 52
Multiple Choice
In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) to choose;and (4) __________.
Question 53
Multiple Choice
Mattel's Cabbage Patch Snacktime Kids doll was designed to eat plastic toys that were drawn into the doll's motorized mouth.However,despite extensive testing,the doll was found to "eat" the child's hair and was subsequently recalled and discontinued.Mattel discontinued the item because of consumers' right to
Question 54
Multiple Choice
Dell Inc.learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers.The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted.Dell was most likely concerned with consumers' right to
Question 55
Multiple Choice
Recently,certain toys that were manufactured in China were found to have very high levels of lead in the paint and were recalled.This action protected consumers' right to
Question 56
Multiple Choice
The Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to
Question 57
Multiple Choice
A Pressure-Assist Flushing System for toilets,which uses air and water pressure to ensure a powerful flush,can burst inside toilet tanks,"releasing stored pressure," according to the Consumer Product Safety Commission.It was recently recalled following 14 reports of injuries.This action protected consumers' right to
Question 58
Multiple Choice
The right to safety manifests itself in industry and federal safety standards for most products sold in the United States.The U.S.__________ routinely monitors the safety of 15,000 consumer products.
Question 59
Multiple Choice
Investors should understand that when purchasing stock,the principle of __________ is in effect.It is in the best interests of investors to do research on the company,so they will make a wise purchase.