At 3M,the "Pollution Prevention Pays" program has generated over 9,000 ideas that eliminated more than 3.5 billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of
A)proactive marketing.
B)green marketing.
C)consumerism.
D)an ecological code of ethics.
E)cause marketing.

Question

Quizplus · Accepted Answer

This program is an example of green marketing, as it focuses on reducing environmental impact and promoting sustainability.

At 3M,the "Pollution Prevention Pays" Program Has Generated Over 9,000