Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have
A)found a less volatile product to sell.
B)invested more money in alternative beverages such as soft drinks,energy drinks,or smoothies.
C)changed to a new promotional firm.
D)explored the reasons behind these changes.
E)demoted coffee from being a "star" to a "dog."

Question

Quizplus · Accepted Answer

A firm with a good marketing orientation would have explored the reasons behind the decline and increase in coffee consumption. This could provide insights into changing customer preferences, competition, or other factors that could inform marketing strategies and product offerings. Simply finding a less volatile product to sell or investing in alternative beverages may not address the underlying reasons for the decline and increase in coffee consumption. Changing to a new promotional firm or demoting coffee from being a "star" to a "dog" may also not be appropriate without first understanding the reasons behind consumer behavior.

Over a Period of Several Decades,coffee Consumption Declined from 75