Men's Wearhouse (MW)caters to the man who doesn't necessarily enjoy shopping.Its stores are located in shopping centers so that customers can get in and out quickly.Additionally,the MW targets the budget-conscious consumer with suit prices ranging from $150 to $850.The location of its stores and its pricing strategy both are part of MW's
A)competitive advantage.
B)core values.
C)core benefit proposition.
D)marketing edge.
E)viable mission.

Question

Quizplus · Accepted Answer

MW's strategy of locating its stores in shopping centers for quick convenience and targeting budget-conscious consumers with affordable suit prices is a competitive advantage over other men's clothing retailers.

Men's Wearhouse (MW)caters to the Man Who Doesn't Necessarily Enjoy