A technique that managers use to categorize strategic business units (SBUs)as question marks,stars,cash cows,or dogs is referred to as a(n)
A)investment (ROI)analysis.
B)synergy analysis.
C)marketing audit.
D)diversification analysis.
E)business portfolio analysis.

Question

Quizplus · Accepted Answer

The technique referred to in the question is known as business portfolio analysis, which helps managers categorize their strategic business units (SBUs) as question marks, stars, cash cows, or dogs based on their market growth rate and relative market share. This information helps managers make decisions about resource allocation and strategic planning for each SBU. Investment (ROI) analysis, synergy analysis, and marketing audits are all useful tools for business analysis, but they are not specifically related to the categorization of SBUs in a business portfolio analysis. Diversification analysis focuses on the expansion of a company's offerings into new markets or products, which is related but not directly applicable to the categorization of SBUs in a business portfolio analysis.

A Technique That Managers Use to Categorize Strategic Business Units