The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Cash cows" are located in which quadrant of the BCG growth-share matrix?
A)upper left quadrant
B)upper right quadrant
C)center of the four quadrants
D)lower right quadrant
E)lower left quadrant

Question

Quizplus · Accepted Answer

"Cash cows" are products or services that generate a lot of cash for the organization but require little investment. This places them in the lower left quadrant of the BCG growth-share matrix, also known as the "Cash Cow quadrant."

The BCG Has Given Specific Names and Descriptions to the Four