SBUs with a low share of high-growth markets that may require large cash injections of cash just to maintain market share are referred to as __________.
A)dogs
B)cash cows
C)question marks
D)stars
E)hedgehogs

Question

Quizplus · Accepted Answer

Question marks are SBUs with a low market share in high-growth markets and often require significant investment to increase or maintain their market share.

SBUs with a Low Share of High-Growth Markets That May