Because an organization has limited influence on market growth rate,its main alternative for moving an SBU on the portfolio analysis matrix is to try to change its relative market share.The most likely way for a company to turn a "question mark" into a "star" rather than a "dog" is to

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Injecting cash into the "question mark" SBU would allow it to increase its relative market share by investing in marketing and product development, ultimately increasing the chances of it becoming a "star" rather than a "dog." Taking cash away or reducing advertising would likely have the opposite effect. Reducing the feature set could also be detrimental to the SBU's success. Decreasing the market growth rate is not something the organization can control, and would not necessarily improve the SBU's position on the portfolio analysis matrix.

Because an Organization Has Limited Influence on Market Growth Rate,its