Consider the Kodak Picture Kiosk photo above.In the late 1990s,Kodak introduced its Kodak Picture Maker,which can make prints or CDs of pictures taken with digital cameras (and now smartphones).Now in its 3^rd generation as of 2014,Kodak had over 100,000 Kodak Picture Kiosks installed worldwide in over 65,000 mass merchandisers,drugstores,and other retailers,making this SBU a cash cow for Kodak.But images are increasingly being stored and shared on Facebook,Instagram,or just the capture device.If these trends continue,this could make Kodak's Picture Kiosks SBU a potential __________,according to the BCG growth-share matrix.

Question

Quizplus · Accepted Answer

According to the information presented, if images continue to be stored and shared through online platforms, the potential of Kodak's Picture Kiosks SBU becoming a cash cow (which is a low-growth, high-market-share SBU) may decrease. Therefore, the best choice is a question mark or dog, which represents a high-growth, low-market-share SBU with uncertain profitability.

Consider the Kodak Picture Kiosk Photo Above