In the 1980s,a lapse in production quality and an increase in Japanese imports drove the Harley-Davidson motorcycle company to the brink of bankruptcy.The company's share of the U.S.super heavy-weight market segment-motorcycles with engine capacity of 850 cubic centimeters or more-collapsed from more than 40 percent in the mid 1970s to 23 percent in 1983.However,by 1989,Harley-Davidson controlled some 65 percent of this market segment.From a marketing perspective,what was the MOST LIKELY first step in Harley-Davidson's resurgence?
A)developing a new mission statement
B)repositioning its products in the minds of super heavy-weight motorcycle buyers
C)performing a SWOT analysis to assess where the firm has been
D)selling new models of super heavy-weight motorcycles in both the U.S.(current)and foreign (new)markets
E)improving the quality of its products and communicating this to motorcycle buyers

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The Answer of In the 1980s,a lapse in production quality and an increase in Japanese imports drove the Harley-Davidson motorcycle company to the brink of bankruptcy.The company's share of the U.S.super heavy-weight market segment-motorcycles with engine capacity of 850 cubic centimeters or more-collapsed from more than 40 percent in the mid 1970s to 23 percent in 1983.However,by 1989,Harley-Davidson controlled some 65 percent of this market segment.From a marketing perspective,what was the MOST LIKELY first step in Harley-Davidson's resurgence?
A)developing a new mission statement
B)repositioning its products in the minds of super heavy-weight motorcycle buyers
C)performing a SWOT analysis to assess where the firm has been
D)selling new models of super heavy-weight motorcycles in both the U.S.(current)and foreign (new)markets
E)improving the quality of its products and communicating this to motorcycle buyers

In the 1980s,a Lapse in Production Quality and an Increase