An aid to implementing a marketing plan and consisting of four columns: (1)the task; (2)the person responsible for completing that task; (3)the date to finish the task;and (4)what is to be delivered is referred to as a(n)__________.
A)output report
B)Gantt chart
C)market plan
D)action item list
E)marketing action memo

Question

Quizplus · Accepted Answer

The description given matches an action item list, which is a tool used to help implement a marketing plan by outlining tasks, assigning responsibility, setting deadlines, and specifying deliverables. A Gantt chart is a similar tool that visually displays tasks and timelines, but typically includes more detailed information about task dependencies and resource allocation. An output report and marketing action memo are not specific tools for implementing a marketing plan, but may be used at various stages of the marketing process to communicate information or outcomes. A market plan is the overall strategic document that outlines the company's marketing objectives, target markets, value proposition, and other key elements.

An Aid to Implementing a Marketing Plan and Consisting of Four