The marketing plan for IBM's "Smarter Planet" strategy included which of the following marketing tactics?
A)handing out "Smarter Planet" t-shirts on selected college campuses through the world
B)providing samples of new hard drives for NYC businesses
C)sponsoring the US swim team for the 2012 Summer Olympics
D)including a strong message in an annual report from IBM's Chairman of the Board and CEO
E)garnering a celebrity endorsement from Jon Steward,host of the Daily Show

Question

Quizplus · Accepted Answer

The marketing plan for IBM's "Smarter Planet" strategy included a strong message in an annual report from IBM's Chairman of the Board and CEO. This tactic is aligned with the strategy of establishing IBM as a thought leader and industry expert in the area of smart technology, which is a primary focus of the "Smarter Planet" initiative. The other options, such as handing out t-shirts and providing hard drive samples, may raise awareness but do not directly support the strategy of establishing IBM's credibility and expertise in this area. Sponsoring the US swim team and garnering a celebrity endorsement may increase visibility and generate buzz, but they do not directly tie into the "Smarter Planet" initiative.

The Marketing Plan for IBM's "Smarter Planet" Strategy Included Which