The American Red Cross created a series of advertisements to encourage people to donate blood.After viewing an ad,Amanda went to the local Red Cross office and donated a pint of her blood.Amanda returned home feeling happy that she had performed a good deed.Did an exchange occur in a marketing sense?
A)Yes,because the blood was donated to the Red Cross based on an advertisement,a marketing activity.
B)Yes,because the donated blood was exchanged for a feeling of satisfaction.
C)No,because the Red Cross is nonprofit organization.
D)No,because no money changed hands.
E)No,because the Red Cross,a service organization,did not provide Amanda with a product.

Question

Quizplus · Accepted Answer

An exchange occurred in a marketing sense because Amanda donated her blood in response to the American Red Cross's advertisement, which encouraged people to donate blood. The exchange was not in terms of monetary value but in terms of Amanda's blood donation in exchange for feeling good about performing a good deed.

The American Red Cross Created a Series of Advertisements to Encourage