3M's pricing strategy for its Post-it^® Flag Highlighters was as follows: A)match its principal competitors' highlighters' prices. B)charge a price that would give a reasonable bookstore price to students and an acceptable profit to distributors and 3M. C)set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated. D)make the product easier to purchase by placing the Post-it^® Flag Highlighter in discount office supply retailers. E)use the same pricing strategy as its 3M's Post-it^®Flag and Post-it^®Note offerings.

Question

Quizplus · Accepted Answer

3M's pricing strategy for Post-it Flag Highlighters was to charge a price that would allow students to buy it at a reasonable price and distributors and 3M would get a fair profit. This implies that they did not want to match their competitors' prices or keep the price too low to reduce the price even further. They also did not mention placing the product in discount retailers, unlike some other products by 3M. Therefore, option B is the best choice.

3M's Pricing Strategy for Its Post-It® Flag Highlighters Was as Follows

3M's Pricing Strategy for Its Post-It^® Flag Highlighters Was as Follows