Organizations such as American Airlines,U.S.Bank,and the Red Cross provide customers with products that are typically called a(n) __________.
A) utility
B) performance
C) service
D) value
E) idea
Correct Answer:
Verified
Q161: Which of the following statements best describes
Q167: A product
A)consists of the benefits or customer
Q171: The Hermitage, a famous Russian art museum,
Q176: What is the marketing term for people,
Q179: The people who use the products and
Q180: Which of the following statements best describes
Q203: A live theatre performance cannot be touched
Q211: Ultimate consumers refer to
A)the people who use
Q212: What kinds of organizations engage in marketing?
A)only
Q213: Which of the following is an example
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