Robert was running low on cash and could not buy his Marketing textbook by the first day of class if the bookstore did not accept his credit card.Luckily,the bookstore accepted his VISA card,so the bookstore created __________ utility for Robert.
A)form
B)time
C)price
D)possession
E)place

Question

Quizplus · Accepted Answer

Possession utility refers to the value that is added by transferring ownership or possession of a product to a buyer. In this scenario, the bookstore created possession utility for Robert by allowing him to purchase the textbook using his VISA card and therefore transferring ownership of the textbook to him.

Robert Was Running Low on Cash and Could Not Buy