In terms of its Marketing and Product Objectives,which of the following statements regarding Paradise Kitchensis MOST ACCURATE? A)Paradise Kitchensdoes not intend to expand its markets;rather,it will choose a market penetration strategy through increasing same-store sales. B)Howlin' Coyote's brand presence will be expanded through the addition of a totally new line of ethnic desserts (flan,churros,sopapillas). C)Paradise Kitchens will gradually phase out its Food Service division to allow for growth in its new frozen dessert line. D)Howlin' Coyote's brand presence will be expanded through addition of new products in the frozen-foods section. E)By the end of Year 5,Paradise Kitchenswill expand its chili,salsa,burrito,and enchilada business to reach small suburban and rural areas in the relatively untapped Midwest market.

Question

Quizplus · Accepted Answer

The most accurate statement regarding Paradise Kitchens' Marketing and Product Objectives is that they plan to expand the brand presence of Howlin' Coyote through the addition of new products in the frozen-foods section. This demonstrates a product development strategy rather than a market penetration or market expansion strategy. The other options either do not align with the company's stated objectives or present unlikely scenarios.

In Terms of Its Marketing and Product Objectives,which of the Following