The greatest single factor in a new product's failure is
A) a lack of advertising and promotion.
B) attempting to reach a target market that is too small.
C) too few competitors.
D) insignificant points of difference.
E) lack of experienced management.

Question

Quizplus · Accepted Answer

The greatest single factor in a new product's failure is having insignificant points of difference, meaning the product does not offer enough unique benefits or advantages over existing products to attract consumers.

The Greatest Single Factor in a New Product's Failure Is