Marketing can track return on investment (ROI) by instituting
A) metrics.
B) objectives.
C) a budget.
D) marketing research.
E) financial planning.

Question

Quizplus · Accepted Answer

Metrics are the best choice for tracking ROI as they provide quantitative data on the effectiveness of marketing campaigns. By setting specific metrics such as website traffic, conversion rate, and revenue generated, marketers can measure the ROI of their campaigns and make necessary adjustments. Objectives and a budget are important elements of marketing planning but do not directly track ROI. Marketing research and financial planning are also important but do not provide a direct link to measuring ROI.

Marketing Can Track Return on Investment (ROI) by Instituting