In recognition of marketing's increasingly important role in corporate performance, a new position has been introduced in business organizations:
A) the chief executive officer (CEO).
B) the chief financial officer (CFO).
C) the chief technology officer (CTO).
D) the chief marketing officer (CMO).
E) the chief operating officer (COO).

Question

Quizplus · Accepted Answer

The new position introduced in business organizations that recognizes marketing's increasingly important role is the Chief Marketing Officer (CMO). The CMO is responsible for overseeing a company's marketing strategy and initiatives, ensuring alignment with overall business goals, and driving growth and profitability.

In Recognition of Marketing's Increasingly Important Role in Corporate Performance