One of the external changes that has affected the discipline of marketing in recent years is
A) fewer media channels.
B) the fragmentation of markets.
C) the focus on commodities.
D) the lack of sophistication of customers.
E) traditional media.

Question

Quizplus · Accepted Answer

The fragmentation of markets refers to the fact that consumers are becoming increasingly diverse and difficult to reach through traditional marketing methods. This has led to new challenges and opportunities for marketers to find ways to effectively communicate with a wide range of consumers across multiple channels and platforms.

One of the External Changes That Has Affected the Discipline