A core competency for the new marketing environment (2000 and beyond) is
A) management training.
B) an MBA.
C) strong academic records.
D) a knowledge of interactive media.
E) a knowledge of traditional media.

Question

Quizplus · Accepted Answer

With the growth of Internet and digital media, knowledge of interactive media has become crucial for marketers to reach out to their target audience effectively. Traditional media is still important but alone is not enough to make a strong impact. Thus, a knowledge of interactive media is a core competency in the new marketing environment. Management training, an MBA, and strong academic records are helpful but not specifically essential for this competency.

A Core Competency for the New Marketing Environment (2000 and Beyond)