Arbol Industries developed customer scorecards plotting cost to serve and net price paid. This enabled the company to determine the
A) competitive advantage.
B) profitability of the customer.
C) timing and quantity of previous sales.
D) level of brand loyalty.
E) market share.

Question

Quizplus · Accepted Answer

By plotting cost to serve and net price paid, Arbol Industries was able to determine the profitability of each customer. This information could then be used to make decisions about which customers to prioritize and which ones to potentially let go.

Arbol Industries Developed Customer Scorecards Plotting Cost to Serve and Net