One of the ways that Dell uses social media to its advantage is by
A) disputing customer complaints.
B) only posting high product ratings on its own website.
C) tracking bloggers and posts to assist in marketing communications planning.
D) responding to customer suggestions through public relations strategies.
E) reaching out to bloggers to fix their problems.
Correct Answer:
Verified
Q8: In order to build brand awareness and
Q9: On a customer satisfaction survey, different levels
Q10: By enabling customers to rate its products
Q11: Shareholder value is created by
A) investment in
Q12: Customer satisfaction leads to
A) switching behaviour.
B) product
Q14: Customer demographic information is a usually a
Q15: On a customer satisfaction survey, customers who
Q16: By creating the role of a customer
Q17: A customer with no time who is
Q18: While advertising creates only a short-term gain,
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