In the 1970s, alternate channels like bank machines (ATMs) allowed banks to reduce their
A) advertising costs.
B) personal selling costs.
C) cost to serve the customer.
D) media costs.
E) product development costs.

Question

Quizplus · Accepted Answer

Bank machines (ATMs) allowed banks to reduce their cost to serve the customer by providing a self-service option for customers to withdraw money, make deposits, and check their account balance without the need for tellers or other bank personnel. This helped to reduce labor costs and improve efficiency.

In the 1970s, Alternate Channels Like Bank Machines (ATMs) Allowed