A company will likely lose market share if it does not closely align its channel mix to
A) customer needs.
B) supply chain needs.
C) retailer needs.
D) competitive activity.
E) its marketing communications strategy.

Question

Quizplus · Accepted Answer

A company needs to closely align its channel mix to customer needs in order to stay relevant and competitive in the market. The company should understand the preferences and behavior of its target customers and then select appropriate channels that effectively reach and engage them. Failing to do so can lead to losing market share to competitors who have better channel strategies tailored to customer needs.

A Company Will Likely Lose Market Share If It Does